Rebiana is a high-purity natural sweetener made from an extract of stevia leaves that is 200 times sweeter than table sugar. It is made using a process similar to that used to extract other natural flavorings, such as vanilla, spearmint and cinnamon. Rebiana is used in a variety of foods and beverages and in a tabletop sweetener (brand name Truvia™).
Rebiana is the common name for rebaudioside A, a purified steviol glycoside. Rebiana and other purified steviol glycosides are safe for people of all ages, including children and women who are pregnant or lactating. Stevia and steviol glycosides have a long history of use in several countries, including Japan and Paraguay. Stevia-based sweeteners are permitted for use in many countries including Japan, Korea, Taiwan, China, Russia, Australia, Argentina, New Zealand, Colombia, Peru, Paraguay, Uruguay, Brazil and Malaysia. In Europe, stevia is permitted as a dietary supplement but not for use as a sweetener. In Canada, it is sold as a natural health product. Recent studies, including human studies on safety, metabolism and intake, have demonstrated that highly purified steviol glycosides including rebaudioside A, are safe for all populations, including children and pregnant and nursing women.
Learn more: Rebiana recommended intakes (ADI) and metabolism
The French government has approved the use of rebiana in food and beverages in France. (Cargill)
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This journal article provides an in depth review of the U.S. FDA food additive approval and GRAS processes.

Aspartame, Stevia Sweeteners Do Not Increase Hunger Levels or Increase Desire to Eat More Sweeteners
Study: Aspartame, Stevia Sweeteners Do Not Increase Hunger Levels or Increase Desire to Eat More (CCC)
Scientific Studies Establish The Safety of Rebiana, A Sweetener From the Stevia Plant (truvia.com)
Rebaudioside A Receives Regulatory Approval in France (truvia.com)
Cargill Receives Official Notification from FDA Supporting the Safety of Truvia™ Rebiana (truvia.com)
FAO Fact Sheet on Steviol Glycosides
The safety of steviol glycosides have been evaluated by the Joint FAO/WHO Expert Committee on Food Additives.
Hot Topic: Stevia- American Dietetic Association
Use of Nutritive and Non-nutritive Sweeteners
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Stevia: A Naturally Sweet Alternative (webinar - CCC)
This webinar archive is available on the Calorie Control Council website. Dr. Claire Kruger, Dr. Mike Carakostas and Hope Warshaw, RD discuss the history of stevia, the safety assessment and how this ingredient is now being used in foods and beverages. Includes up to date and scientifically accurate information regarding stevia and in-depth information about the stevia plant, its components and the testing and science behind this new ingredient. New and emerging market areas where stevia may be used are also highlighted.
Understanding Americans’ Approach to Weight Management: The Role of Low-Calorie Sweeteners (CPE Program)
In this free CPE program for registered dietitians, Dr. Adam Drewnowski, an expert in eating behavior and satiety research, and registered dietitian Robyn Flipse discuss factors that impact consumers’ food choices and eating behavior and how each relates to weight management challenges, and the role of low- and no-calorie sweeteners in weight management.
Understanding and Effectively Communicating Food and Nutrition Science: Leading Consumers to Better Health (CPE Program - IFIC)
This free CPE program is available on The International Food Information Council website. Topics covered include identifying elements of nutrition research that are relevant to appropriate interpretation and components of a nutrition study that assist in determining strengths and weaknesses of the research, consumer attitudes and preferences that impact food and nutrition communications and “7 Guiding Principles” for successful communication of food and nutrition research.
Helping Consumers Get the “Big Picture:” Practical Approaches to Promoting a Healthful, Balanced Eating Pattern (CPE Program - IFIC)
This free CPE program is available on The International Food Information Council website. Topics covered include identifying elements of nutrition research that are relevant to appropriate interpretation and components of a nutrition study that assist in determining strengths and weaknesses of the research, consumer attitudes and preferences that impact food and nutrition communications and “7 Guiding Principles” for successful communication of food and nutrition research.
A Practical Guide to Risk Communications (CPE Program - IFIC)
This free CPE program is available on The International Food Information Council website. Topics covered include defining risk and understanding risk communication realities from the consumer’s perspective, strategies for addressing the inherent uncertainties in risk communication and how to guide consumers in making informed decisions about risk.
Stevia Sweeteners: Another Low-Calorie Option
(IFIC)
From the International Food Information Council.
The Lowdown on Low-Calorie Sweeteners
A concise, referenced booklet provides the latest science-based information about low- and no-calorie sweeteners, from aspartame to the new high-purity zero calorie sweetener from the stevia leaves called rebiana. Covers acceptable daily intakes, estimates of current US consumption levels, impact on appetite and body weight and a guide to the low- and no-calorie sweeteners used in products marketed by The Coca-Cola Company in the U.S.
Calorie Needs Calculator for Adults
Calories Burned Calculator for Adults
Beverage Calorie Comparison Tool
ChooseMyPlate.gov Interactive Tools (USDA)
MyFood-a-Pedia (USDA)
Portion Distortion Interactive Quiz (NHLBI)
Food Calorie Calculator (Calorie Control Council)
Diet Assessment Calorie Calculator (Calorie Control Council)
Effects of stevia, aspartame, and sucrose on food intake, satiety, and postprandial glucose and insulin levels.
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Photostability of rebaudioside A and stevioside in beverages.
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Overview: the history, technical function and safety of rebaudioside A, a naturally occurring steviol glycoside, for use in food and beverages.
Carakostas MC, Curry LL, Boileau AC, Brusick DJ.Food Chem Toxicol. 2008 Jul;46 Suppl 7:S1-S10. Epub 2008 May 16.
Development of rebiana, a natural, non-caloric sweetener.
Prakash I, Dubois GE, Clos JF, Wilkens KL, Fosdick LE. Food Chem Toxicol. 2008 Jul;46 Suppl 7:S75-82. Epub 2008 May 16.
FDA’S food ingredient approval process - Safety assurance based on scientific assessment (CCC)
Energy Balance 101 (Discovery Education)
Global Stevia Institute (GSI)
The Calorie Control Council (CCC)
What is the difference between rebiana and stevia?
What does the Acceptable Daily Intake (ADI) for rebiana signify?
Is rebiana safe for children to consume?
Does rebiana affect blood glucose (blood sugar) and blood pressure?
What scientific evidence is required to achieve GRAS status?
For more information, see http://www.truvia.com/
What do the different terms related to stevia sweeteners mean?
GRAS
GRAS determination is a judgment by qualified scientists that a substance is not harmful under conditions of its intended use based on publicly available safety data. To be legally added to foods or beverages in the United States, an ingredient must have either GRAS determination or FDA approval as a food additive. The safety standard is equally rigorous for a GRAS ingredient and a food additive. GRAS status is obtained when an ingredient or substance has been determined to be safe under the conditions of its intended use based on publicly available scientific evidence or a substantial history of consumption by a significant number of consumers prior to 1958. The safety standard is the same for a GRAS ingredient as it is for a food additive. See www.caloriecontrol.org/pdf/Rulis_08.pdf for an in depth review of the FDA food additive approval and Generally Recognized as Safe (GRAS) processes.
Stevia (Stevia rebaudiana)
Stevia is a shrub in the chrysanthemum family native to Paraguay. “Stevia” sold in stores typically refers to a crude preparation (powder or liquid) made from the leaves of the stevia plant. It may contain a mixture of many substances, only some of which are sweet.
Steviol glycosides
Steviol glycosides are the sweet-tasting compounds present in stevia leaves. There are many kinds of steviol glycosides, but the two most abundant types are stevioside and rebaudioside-A.
Stevioside and rebaudioside-A
Stevioside is the most abundant steviol glycoside in the stevia leaf. It has been studied extensively.
Rebaudioside-A is the best-tasting steviol glycoside. It is broken down by the body into the same basic parts as stevioside. Rebaudioside-A is the main component in rebiana.
Rebiana
Rebiana is a high-purity extract of rebaudioside-A, the best-tasting sweet substance (steviol glycoside) found in the leaves of the stevia plant. Rebiana, is the first natural, zero-calorie sweetener to be commercially developed for the U.S. market, and is 200 times sweeter than sugar.
Truvia™
Truvia™ natural sweetener (pronounced Tru-VEE-a) is a great-tasting, natural, zero-calorie sweetener that is 200 times sweeter than sugar. It is the brand name for rebiana, a high-purity extract of the best-tasting sweet substance in the stevia leaf. Truvia™ natural sweetener is a new adivition to The Coca-Cola Company’s repertoire of sweeteners, and is part of the company’s innovation strategy to offer consumers more variety.
For more information see: http://www.truvia.com/